Module 1 : Dushyant : August 14, 2015
If there is a severe financial problem first check if value (willingness to pay) is getting created among the right type of customer. In service business the value is embedded in the encounters. Hence the question is this case was whether the right kind of customers (prepared in the right way and having right expectations) are coming in front of the right kind of service providers (who are prepared for such customers) at the right location under the right servicescape ( interiors, equipment, process ). And classroom is not the only encounter ... outbound / inbound phone calls , business development calls and after training invoicing calls and regular CRM are all planned encounters.
You can classify based on WHO is being served and what is the CORE SERVICE. Example : School for blind, Pediatric hospital, Water Tanker
It can also be based on LOCATION : Example : Mobile Canteen, Beachtouch Disco
It can also indicate which part of the service scape is emphasized.
SPACE : Hotel with large rooms, refrigerated warehouse, storage outside Octroi, air conditioned banquet room
LAYOUT : U style sitting, Theater sitting, fast food, lounge, buffet style, fine dining
EQUIPMENT : Barbeque, Laperoscopic, distance learning, 3D cinema
PROVIDER : Low contact and High contact
If there is a severe financial problem first check if value (willingness to pay) is getting created among the right type of customer. In service business the value is embedded in the encounters. Hence the question is this case was whether the right kind of customers (prepared in the right way and having right expectations) are coming in front of the right kind of service providers (who are prepared for such customers) at the right location under the right servicescape ( interiors, equipment, process ). And classroom is not the only encounter ... outbound / inbound phone calls , business development calls and after training invoicing calls and regular CRM are all planned encounters.
Module 2 : HUL and ICICI : 16/8/2015
Continued discussion from the last time about classification of services. 
You can classify based on WHO is being served and what is the CORE SERVICE. Example : School for blind, Pediatric hospital, Water Tanker
It can also be based on LOCATION : Example : Mobile Canteen, Beachtouch Disco
It can also indicate which part of the service scape is emphasized.
SPACE : Hotel with large rooms, refrigerated warehouse, storage outside Octroi, air conditioned banquet room
LAYOUT : U style sitting, Theater sitting, fast food, lounge, buffet style, fine dining
EQUIPMENT : Barbeque, Laperoscopic, distance learning, 3D cinema
PROVIDER : Low contact and High contact
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